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Deep Dive: AI game clones are making indie developers afraid to show their work

Ran in the 1:05 PM edition of LivePulse, Monday, October 19, 2026
Original reporting: Ars Technica AI · Kyle Orland, 2026-10-19

Since its earliest days, the video game industry has been built on developers creating clones of competing games, with varying levels of originality and varying levels of enforcement from game platforms. Now, though, AI coding tools are making that cloning process so efficient that many developers are getting extremely cautious about sharing their early work too widely. Developer Alliance Arts highlighted this trend over the weekend, delaying the launch of a planned public demo for its demon-themed Russian Roulette drinking game Drunken Goddess Reflex, which had been planned to go live with today’s launch of Steam Next Fest.

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